There are a plethora of ways to advertise an Apple Watch. Due to its wide variety of capabilities, the watch can be viewed as a way to tell time or an essential smart device for everyday life. Because of this, I chose to represent both outlooks. In the mockup of the billboard, I displayed three new watch colors and juxtaposed them with the colors of nature. Tying these two together allows the viewer to see the watch as a fashionable addition to their daily wardrobe. However, I also focused on the less talked about abilities the watch has in both the magazine and bus shelter ad. Although surfing and rock climbing may not be sports a majority of the population participate in, the ads more importantly showcase how wide of a range the watch’s abilities can serve.